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Subway Debuts New “Bready” Ad With Tom Brady

Tonight, Subway debuted it’s new “Bready” ad starring Tampa Bay Buccaneers QB Tom Brady, and it’s super bizarre for sure, and already generating a ton of buzz online (which is what Subway was probably hoping for).

Airing last night during Thursday Night Football, we saw Tom Brady dressed in a suit and shaded mysteriously in black and white, pulling a hearty multigrain loaf of bread from an oversized perfume bottle, encrusted with a “B” for “bready.”

He lifts the loaf to his face and inhales the aroma seductively.

“Smells so good, you can almost taste it,” his voiceover booms.

A narrator is quick to point out: “But you don’t even eat bread.”

Brady addresses this obvious conflict on his Instagram:
“People are wondering about my partnership with Subway. As this new commercial will tell you, I don’t eat much bread, but at the end of the day I recognize greatness when I see it. When they told me about all the new menu items they were launching, I couldn’t resist getting in on the fun. Bready…. It’s forbidden.”

Subway’s Eat Fresh Refresh campaign is a rather confusing one, but if it helps bring more people into their stores, then I guess it’s a good thing. But for me, these commercials of theirs just fall flat.

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